What in Grodan's recycling programme makes you proud?
'Grodan is a global company. We currently have a 'recycling rate' of almost 100% in Western Europe, where our Products are given a second life in the form of bricks. In North America, we send almost 10,000 tonnes to composting facilities every year. Our NWE recycling programme, where we convert residual products into bricks in the EU is an extraordinary success with almost 100% participation and reuse of our products. I think one of the reasons this is so successful is that all the major co-players in the horticultural sector are working together in this programme. Roles are played by all kinds of parties, including Grodan as the producer of growing media, growers, recyclers, brick manufacturers as buyers of renewed products and legislators. They all work together and provide the means to set up a sustainable recycling cycle.'